/// A PEOPLE'S GUIDE TO EATING FISH CAUGHT IN WESTERN NEW YORK ///

 

Graphic design and visual strategies development.

 

A People's Guide

 

People's Guide

 

People's Guide

 

 

People's Guide

 

People's Guide

 

People's Guide

 

People's Guide

 

People's Guide

 

Health Poster

 

Health Brochures

 

This project was a collaboration with the Environmental Justice and Outreach team at Buffalo Niagara Riverkeeper. This was funded by grant from the U.S. EPA's Great Lakes Restoration Initiative.

 

A PEOPLE'S GUIDE and its associated materials were developed to revise and enhance the existing New York State Fish Consumption advisory. Objectives for the material included:

 

> Presenting accurate, practical, science-based information.

> Making it inclusive and protective of affected women and families.

> Images, language and design that is accessible to low-literacy demographics.

> Content that, through translation and outreach, will reach affected non-English-speaking and immigrant populations, many of whom subsist in part on Buffalo's fresh water fisheries.